EIJ session: Google storytelling tools

September 20, 2016 08:45

By Shaynah Ferreira, Priscila Liguori and Angelina Salcedo, RTDNA News

Journalists are always looking for what's new, and that includes the most innovative tools to tell their stories.

In collaboration with RTDNA, a deep dive workshop at Excellence in Journalism 2016 on digital storytelling tools attracted a room full of journalists to learn about maximizing the use of Google features within their news coverage.

"You're all data journalists. You don't have to necessarily be an expert. You just need to know how to use Google trends," said Google Media Outreach Manager, Nicholas Whitaker.

Whitaker encouraged journalists to use data to represent the human scale to their story. He explained how maps and other visual representations are imperative for supporting and making sense of what we write and air.

"Data journalism is now mainstream," said Whitaker. He also stressed that visually striking storytelling is flourishing like never before. Every day, journalists have the opportunity for innovation in journalism.

The workshop went over how to use tools like Google Trends, a new site that allows users to see the latest online trends, data and stories. Google News Lab is the search engine's newest effort to empower innovation at the intersection of media and technology. And Google Earth Pro can be a helpful tool to put stories in context. Each tool allows journalists to embed interactive features in stories that attract an audience, while giving them a more clear understanding of the content.

The interactive workshop included a group photo with a 360-degree camera. The photo was a part of a new program called Journalism360, an immersive news initiative that's meant to accelerate the news.

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