Strategies

  • Cover the Housing Beat

    Few local television stations have a dedicated business reporter, much less a specialist who covers one specific industry. But two years ago, WFOR-TV in Miami assigned David Sutta to the housing beat and he's been breaking stories ever since. Read More

  • Watchdog Local Companies

    Tough economic conditions that put pressure on businesses also increase the incidence of failure and fraud. To spot local companies with problems, you just need to know where to look. Read More

  • Measure Your Local Economy

    The stock market is trending up but consumer confidence is down. Home sales are up but so is unemployment. How can you tell if recovery has actually started in your area? Read More

  • Bring Business Stories Home

    The hardest thing about business reporting isn't the what, it's the why. Journalists need to help their audience see that financial developments matter to them. But how? Read More

  • Find Business Stories

    Business beat reporters know how to dig for stories, but Mark Hamrick of the Associated Press says just keeping his eyes and ears open often pays off too. Read More

  • How to: Paint a Bigger Picture

    Covering the economy can often involve a search for meaning in a swamp of data. It's not enough to share the numbers. Stories have to be "relatable and interesting," says NPR's Tamara Keith. Read More

  • Case Study: "Survive and Thrive"

    During the depths of the recession, the NBC-owned station in Philadelphia decided to devote one weekly newscast to economy-related stories. More than a year later, it's still going strong. What's the secret of its success? Read More