Jan Schaffer wants to mold journalists into successful business owners. During her workshop Ten Tips Every News Entrepreneur Needs to Know, Schaffer offered basic information about how to start a news website. She also gave free advice to audience members already in the transition from journalist to business owner.
Schaffer’s 10 Tips:
1. Map the landscape
2. Test-drive your idea
3. “Wireframe” the project
4. Pick a business structure
5. Develop a business plan
6. Craft an elevator pitch
7. Build a website
8. Gather content
9. Launch with fanfare
10. Tell your story
Schaffer also advised attendees that, to be successful business owners, they must know what “unique value” they would be bringing to their audience.
