AP Names Lutzky Director of Product Development For AP Sports

May 20, 2008

WASHINGTON, D.C., (May 20, 2008) – The Associated Press has appointed Michael Lutzky to the position of Director of Product Development for AP Sports. Lutzky, based in New York, is responsible for identifying, evaluating and developing new sports-related business opportunities including product launches, partnerships, licensing and expansion into new markets.

"Michael’s strategic thinking and media industry experience will be valuable as we work to grow AP’s powerful sports brand,” said Global Director of AP Sports Products Jim Kathman, to whom Lutzky reports.

Before joining AP, Lutzky was an associate with McKinsey & Company, where he worked closely with top management teams in major corporations, governments and institutions to craft innovative strategies and change management initiatives for media, non-profit, telecom, consumer package goods and public sector clients. He also worked as a staff photojournalist for The Washington Post, where he covered national stories, as well as international conflicts in Eastern Europe and the Middle East.� His work was consistently recognized by the National Press Photographers Association, the White House News Photographers Association and received several Pulitzer nominations.

Lutzky holds a master’s in business degree from Dartmouth and a master’s in fine arts in photojournalism from the Rochester Institute of Technology.

About The AP

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP. www.ap.org

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Contact:

Roger Lockhart, 202-641-9281, rlockhart@ap.org

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