VETERINARY NEWS NETWORK DELIVERS RECORD NUMBERS OF CONSUMER IMPRESSIONS

May 15, 2008

Denver, CO (May 6, 2008) – Veterinarians are taking to the airwaves in a big way. In just six months, the Veterinary News Network (VNN) has generated more than 280 million consumer impressions, making it one of the largest providers of animal health news stories in the country. It expects to easily surpass 500 million consumer impressions during its reporting year. Both are record numbers for the organization which began producing animal health news stories in 2005.�

“With 325 media trained veterinarians living and working in virtually every major U.S. media market, we’re able to deliver reliable, accurate and timely animal health news stories to consumers direct from the experts they trust most,” says Dr. Jim Humphries, VNN President and News Director. “And, we’ve strengthened and grown our delivery system to reach consumers through traditional local television and radio broadcasts as well as through in-clinic networks and a wide variety of Internet outlets.”�

VNN has produced more than 60 two-minute animal health news stories and produces two new stories each month. Each video focuses on a current animal health or veterinary medical topic. VNN videos are available to view or download at many popular Web sites including www.youtube.com and www.podcastgo.com/vnn. The VNN video library is also available at www.MyVNN.com.

About Veterinary News Network

The Veterinary News Network (VNN) is a national network of more than 360 veterinary and affiliate reporters who use VNN-produced resources to broadcast and publish local news stories about current animal health issues and advances in veterinary care. By providing content that is medically accurate and reliable, VNN helps veterinarians deliver these stories to their local media through print, television, radio, Internet blogs and other appropriate outlets. VNN also has a syndication division that includes morning drive radio stations, captive audience networks, podcasts, Internet video channels, blogs and syndicated medical television. VNN has produced more than 60 news stories. VNN is funded by an educational grant through the Western Veterinary Conference by Merial. Visit www.MyVNN.com.

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