WSBT Makes the HD Switch with Devlin Design Group

April 9, 2008

South Bend, IN: When WSBT-TV, South Bend’s CBS affiliate, decided to make the switch to HD – they did it in a big way.  The Schurz Communications station is moving into a brand new building with impressive HD capabilities.  The size and complexity of the project led them to select Devlin Design Group to create the HD scenic design.

“We’ll be broadcasting in HD for the first time, so we were looking for a design company with a reputation for innovative design,” said Bob Johnson, Director of Operations and Programming for WSBT.  “We needed a firm we felt was changing with the times, that was staying on top of the evolution of the technology.  We spoke to people in our company who had worked with Dan before and spoke highly of him.  So after a lot of research, and talking to some of the top design firms, we chose Devlin Design Group.”

“Many stations are making the ‘digital switch’ – but WSBT is creating an HD powerhouse,” said Dan Devlin, DDG’s Creative Director.  “They’re going to rock their market with a new facility, new gear – and an attention-getting new HD look.  DDG is extremely excited to play such a key role in this huge transformation.”

“We want our set to have a dynamite new look, but also stands the test of time,” said Johnson.  “DDG’s reputation and work show that their designs do exactly that.”

DDG is a pioneer in HD scenic design.  The firm created the HD Newsroom set for WRAL-TV, the first U.S. station to broadcast in HD, along with many other national and international broadcasters.  DDG is known worldwide for its experience and expertise in creating scenic design specifically designed for the HD environment.
 

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Contact:  Dan Devlin

Creative Director

ddevlin@ddgtv.com

970-453-9360 ext. 224

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