Traffic Reporting Products

Beat the Traffic 3D, Triangle Software LLC

Much of traffic news reporting has become ordinary. Pressure to leverage personnel, talent, and capital equipment, along with meeting viewer and sponsor expectations, is an ongoing challenge for small-sized stations as well as large metropolitan stations. It has become necessary to differentiate the traffic news report with newscast graphics that are dynamic, relevant, and unique.

Triangle Software L.L.C. created Beat the Traffic® 3D, the preferred traffic reporting system. Receiving a Television Broadcast magazine/NAB Top Innovation Award, Beat the Traffic®3D is now available in Standard or High-Definition and has many rich features including colorful newscast graphics of real-time 3D animated maps and unique points of interest icons all within a user-friendly interface.

The BeatTheTraffic.com® online offering integrates seamlessly Beat the Traffic®’s live traffic information into news stations’ websites, complete with customized branding. This feature includes new interactive, draggable AJAX maps showing traffic flow and incidents information as well as a new user-friendly Blackberry/PDA/Mobile website.

Here’s what one satisfied customer has to say:

“We chose Beat the Traffic® because we wanted to provide a more useful, visually striking and easy to understand traffic report. Beat the Traffic delivers unique features – like 3D, high-definition animated maps and landmarks, up-to-the-minute traffic flows and current and forecasted travel times. It is very easy to use for our Triple Team Traffic reporters, who now have the control to tailor our report based on the latest information and news breaks."

—Marian Pittman
News Director
WSB-TV

Contact: Andre Gueziec
Phone: 408.879.5805
Email: sales@beatthetraffic.com
Web: www.trianglesoftware.com; www.beatthetraffic.com

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Beat the Traffic

Example of 3D imagery: Seattle

Example of Web content: New York

Example of 3D imagery: Las Vegas

Example of 3D imagery: Phoenix

Point to point trip times as customized by Station

Example of 3D imagery: San Francisco

Trip time forecasts: I-880 traffic peaks 7:01 through 9:41 and 2:47 through 6:05

Example of 3D imagery: Washington, DC