
By Lynn Walsh, Texas Watchdog
In a newsroom the words "bad weather" often mean long hours, overtime and lots
of live coverage. It is the sort of thing that as journalists we dread but can
wind up loving.
For most of the country recently, "bad weather" has meant
cold temperatures, snow and ice, which for many parts of the country is
nothing new. But in other parts (like here in Houston, Texas, where I live) it's
an uncommon and unwelcome occurrence that shuts down cities and leave viewers
and listeners glued to local weather coverage.
Being from the north and
having previously worked for television stations in the State of Ohio winter
weather and the stories it brings with it from icy roads to school closings are
just part of the daily news rundown.
Anyone who has worked at a
television station where snow and cold temperatures are the norm for parts of
the year, would probably agree with me when I say it can get a little overdone.
From the wall-to-wall coverage of "snowmageddon" to live newscasts that extend
hours-beyond what is normally scheduled, weather stories eat up valuable
story-telling time in newscasts.
How many stories can a viewer really
consume and enjoy about the snowy road conditions, tips to prevent pipes from
freezing and how to keep electric costs down? The coverage of winter weather
becomes even less of a novelty when promised "10-12 inches" arrive in dustings
of less than two.
So, you could imagine my reaction, when at 11 a.m. on a
Friday morning, the local television news stations in Houston are still live
on-air with wall-to-wall winter weather coverage -- here we go again! (To set
the stage: the promise of snow in Houston did not turn into much more than some
icy roads for most of the city, except in the outlining areas where there was
some accumulation, but nothing that came above your tennis shoes.)
The
stations were doing the usual cold weather coverage: roads, ice, cold
temperatures. After watching the live coverage continue in dismay, I noticed
that not only did I need to reconsider my initial negative reaction but that the
people around me, Houstonians, actually were getting into the
coverage.
At the gym, people could not take their eyes off of the
televisions -- some were even stopping their cardio routine to get closer to the
screen to listen. Not only were they listening, but they seemed genuinely
entertained and interested in what the reporters and the anchors were talking
about: ice, cold temperatures and some snow.
I was shocked! Until I
remembered, I am not in Ohio anymore. I am in Texas where winter weather is not
common, where people may not have experience scraping ice from their cars or
driving through snow.
This is when it hit me, unusual weather, like
temperatures in the 20's in February in Houston, is something people are
interested in. Having to walk on icy sidewalks and even bundling up to wait for
the bus stops are not tasks that come as second nature to them.
The
non-stop local news coverage of weather that can be overdone and exaggerated in
many markets, was in this case warranted and it seems well received.
Have
you seen something similar to this while jumping across the country as a
journalist? I would love to hear about! Contact me Lynn.K.Walsh@gmail.com or on Twitter @LWalsh.

