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From the Anchor Chair: Social Media Requires Thick Skin
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Nov 08 2010

By Nikki Burdine, LEX-18

This is my first blog from my new home in Lexington, Kentucky. I left WHAG in Hagerstown, Maryland to take the weekend anchor and general assignment reporter position at LEX-18 at the end of Setember. I've been in Lexington for about a month now, and I am absolutely loving it!

Moving to a new city means making adjustments to most everything in my life, including my work. Getting used to new coworkers, how the station operates and of course my new viewers!

My first weekend of anchoring went pretty well, with the exception of mispronouncing a few street and town names. (Versailles is pronounced Ver-sails instead of Ver-sigh, for example).

But other than that, it went pretty smoothly! Or, so I thought.

It was my second week on the job and I got an email through my personal website (nikkiburdine.com). The beauty of my website is that people can contact me by using the little form, and it goes straight to me inbox. The bad part, those wishing to contact me do not have to use a valid email address.

Case in point, the email I got that sparked this blog post:

"I love Channel 18 and you have in a short period of time you destroyed my news. You look like you are constipated or had botox, your face never moves with expressions, your voice is monotoned and boring and your make-up is way too severe and you need to cover up your cleveage. I change the channel the second I see you and I'm not the only one that thinks this way. Kentucky doesn't need you. You are so phoney and think you're all that and a bag of chips...wrong honey."

Wow! Mean, right? Plus, who says "all that and a bag of chips?" That is so 1993. But, I digress.

After reading that email, the first thing I felt was hurt. I was genuinely upset. I showed the email to my coworkers and friends; they all, thankfully, told me this person was wrong and just crazy. Also, amost all of them had gotten some sort of hate mail throughout their careers.  That made me feel better, but also got me to thinking. Even if you have something that mean to say, who would ever say that to someone? Someone who is pretty gutsy, right?

But this person had no guts. How do I know that? Because the email comes from "SandraLeigh <youareterrible@gobacktomaryland.con>." SandraLeigh didn't even put her real email address down. Which makes it all the more clear, this person is very sad on the inside.

When I was growing up, watching the local news, never would I or anyone in my family pick up the phone to call the news anchor and tell them how horrible their hair looked that day. Most people wouldn't back then either. It may be a sign of the times, after all The Today Show did a piece last week on "Is Civility Dead?" Quite possibly, yes.

The truth is, the internet gives people a mask to hide behind, where they can be as indignant as they want and share their unedited thoughts freely. Is social media blurring the lines between strangers? Would a complete stranger walk up to me and tell me I was awful? Probably not. (I'm looking at you, SandraLeigh.)

Another instance that drove this point home, was the day after I received this email. I was in my car listening to the local radio station, and they were reading off emails from listeners. No surprise, most of them were not nice emails. That's not because those D.J.'s were bad people, either. It's because people will nine times out of 10 say what they want through the annonymity of the internet, but not to your face.

This is definitely not the first mean email a news anchor has received, nor will it be the last I receive. That is the beauty of social media, and the anonymity it gives us.
 
If you are going to put yourself out there as a journalist on Twitter, Facebook, your own website (which I highly recommend), you better be prepared for feedback. Good, bad and plain irrational. Social media gives us all a platform to connect and socialize, but it also gives crazies the ability to contact you anonymously. Being an on-air news anchor, people often feel like they know you, and all too often feel self-righteous enough to contact you and tell yo how you feel. Facebook lets you do that without talking to someone face to face. So does Twitter and email. Let's be honest, I highly doubt SandraLeigh would say those things to my face.

Don't get me wrong, I love Facebook and Twitter as much as the next person. Actually probably more. But the email just opened my eyes and made my skin a little bit thicker. So some advce to future journalists out there, make sure you can take things with a grain of salt. Constructive criticism is great, but other than that, it's not worth your worries.

The same goes for cyber-bullying, which is an entirely new can of worms. Now I know how those teenagers feel.

So treat others as you want to be treated, brush the "haters" off, and be open to construcive criticism.  When you sign up for Twitter and Facebook, make sure in addition to your password, you have thick skin. And, to those reading this, please don't be afraid to send me your critiques. I'll accept them with open arms.

So journalists, just keep giving them something to talk about. It's better than not being talked about at all, right?
 
Nikki is the weekend anchor and general assignment reporter for LEX-18 in Lexington, KY. She also writes a blog for RTDNA. Follow her on Twitter here.
 

Comments
Thick Skin

I absolutely love hearing this because I have heard some nasty things about my reporting and anchoring as a student. The learning process is hard and people who think they know everything, or at least something, about the industry who aren't even in the field are willing to critique any one at a moments notice with no regard to feelings. Constructive criticism is lost.

By Katherine J. Edwards on Nov 08 2010
Mean Assed People

Nikki, I have received mean emails as well. And yes, people sure do talk the talk (when hiding behind a wall) I am so sorry that someone can make someone's day sour in an instant. You are an outstanding anchor. Your as sweet as honeysuckle and as lovely as a rose! I own and operate a 2 radio stations (Real Radio Daytona & Real Radio Lexington) I speak to you on Twitter! Kentucky is a beautiful state and it has alot of beautiful people in it...such as yourself. But unfortunatly it has ugly people too. I bet you Nikki, whom ever wrote that couldn't do LIVE news or looks as beautiful as you. It's moments like this that makes YOU stronger! You keep that smile shining...and the clevage showing! LOL :)
Mikki your the best!
Tim Granger

By Tim Granger on Nov 08 2010
You're all that AND a bag of chips

I think I used that phrase in 8th grade (i.e. the 90's). Nik, anyone who analyzes and rips another person apart like that has some serious issues with self esteem. Insulting others makes them feel better. Cyber bullying is such a huge problem because most people will say things online that would never leave their mouth in daily life. That's because someone would probably hit them. Cyber bullying is for the weak and usually tormented who feel they have no control in real life. When I read that angry viewer email I thought..."That ladies husband/boyfriend/fiance probably thinks that Nikki is smokin hot and it pisses her off!" Here's another phrase from the '90s girl: You're the bomb.com! Keep up the good work!

By Channa on Nov 08 2010
Why a website?

Thank you for sharing. I'm not in TV, rather radio, so maybe you can help me understand...why is it so important to have your own website? I have a facebook page and write on our station page, but if getting garbage like this is one of the downsides of having your own website, what are the plusses? Again thanks for sharing your experiences. Anyone who puts themselves out there everday can relate in some fashion.

By Willis Kern on Nov 09 2010
Nikki's Blog

NIkki, I loved reading your blog because you're so right on in so many respects. I've hosted an afternoon radio show for 18 years, so obviously I'm doing SOMETHING right, but through the years I have received some downright nasty e-mails, much like the one you have received.
I don't understand people who feel compelled to spew that kind of garbage, but I can only assume they have unhappy lives.
Brush it off, and move on with your wonderful career!!

By Kitty O'Neal on Nov 12 2010
Nikki\'s post - thick skin

Nikki,
Glad to see Kitty O\'Neal sharing her wisdom! This happens in EVERY newsroom. The only difference NOW from the \"old days\" is that those nasty anonymous letters came in the MAIL - regular snail post, and someone, usually a news director or producer, could snatch those snitty mean (or crazy) unsigned notes away before they got in front of talent. But it\'s not new, just easier for cowardly people to make their statement.
Just remember, that this ONE letter or email is from ONE person, and not indicative of the audience as a whole. All the best,

Valerie Geller
Broadcast Consultant/Training
\"Creating Powerful Communicators for News, Talk, Information & Personality
www.creatingpowerfulradio.com
www.gellermedia.com

By Valerie Geller on Nov 13 2010
Welcome to Kentucky!

Nikki, As a long-time viewer of WLEX, I am delighted that you are now on WLEX, and more important, a transplanted Lexingtonian, and Kentuckian. I enjoyed your delivery of the news and I also follow you on Twitter. One mean-spirited, malcontent, mouth-breathing monkey means nothing in the bigger picture. Suffice to say, they are not representative of WLEX viewers. Hope you have a long and happy stay here in Lexington!

By WLEX Viewer on Dec 21 2010


Is it OK for journalists to publicly share (on Facebook or Twitter, for example) their views on Obama's support for gay marriage?

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