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Balloon Boy

I don\'t think it was over-covered. Everybody in our station, from the reception desk to master control was glued to that story. That it had a good outcome was frosting. Would we ask ourselves the question had the outcome been bad?

Balloon Boy Coverage

One way to gauge whether or not a story has been overly covered is viewer feedback.

To the best of my knowledge, none of our viewers complained about the duration of our coverage. It was an extremely compelling story that left a lot of questions unanswered.