Campaigns for Sale:
A Video Story Reel on Political Advertising
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VHS format, 2000
30 minutes $3 RTNDA members $6 nonmembers |
RTNDF offers a video featuring reporting techniques you can use to evaluate the accuracy and impact of political ads. The high volume of ads, along with growing public disdain for negative campaigning, present numerous journalistic opportunities for truth-in-advertising type reporting, also know as ad watches and truth tests.
Campaigns for Sale: A Video Story Reel on Political Advertising emphasizes a variety of techniques for reporting on the truthfulness of what the voters are being told by the candidates or interest groups in their paid commercials.
The various story packaging methods include the use of studio interviews and experts panels; reporting about celebrities and created characters in ads; going behind-the-scenes to see how an campaign ad is made; and person on the street interviews. The examples cover candidates run in national and local races as well as citizen initiatives.
The video includes news stories and interviews produced by KVUE in Austin, Tex.; WMAR in Baltimore, Md.; WGBH in Boston, Mass.; WIS in Columbia, S.C.; KVIE in Sacramento, Calif.; KSBW in Salinas, Calif.; KRON in San Francisco, Calif.; WFLA in Tampa, Fla.; and Wisconsin Public Television.
The video is a supplement to 1999’s Campaigns for Sale: A Newsroom Guide to Political Advertising, which includes definitions of ads, story ideas and resources for reporters and news directors.
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