September Sweeps

Thanks to everyone who made our 2020 September Sweeps possible!


September Sweeps education is supported by TEGNA.

Take a look at the hands-on training and big picture discussions we're bringing you with September Sweeps. Can't make It live? Video recordings of each session will be available for replay to registrants only.


Innovation & Industry

TOWN HALL | What’s Next: Where’s the Broadcast Business Going? | Tuesday, September 1 | 2pm ET/11am PT
Where has the industry been forced to change in and out of the newsrooms this year? What are the challenges that have come out of 2020 that we will be facing moving forward? Join us for a town hall look at innovation in broadcast and digital journalism, from new tools to coverage areas to engagement with communities. What do journalists and news leaders need to know about the future of broadcast?
  • Barbara Maushard | Senior Vice President, News, Hearst Television
  • Ellen Crooke | Vice President of News, TEGNA Media
  • Gary Brown | Vice President of News & Marketing, Meredith Local Media Group
  • Sheryl Worsley | Director of Audience Development, KSL Newsradio
Delivering Differently: Bringing the News that Matters | Thursday, September 3 | 2pm ET/11am PT
We are all familiar with the traditional formats of journalism delivery, but what happens when someone turns it upside down and brings powerful, individualized journalism directly to the consumer? Hear how these teams brought journalism right to their communities when, where and how they needed it most.
  • Sarah Alvarez | Journalist and founder/editor of Outlier Media
  • Paul Cheung | Director/Journalism + Technology Innovation, Knight Foundation
  • Ariel Zirulnick | Fund Director, Membership Puzzle Project

Week 1 education brought to you in part by:

Diversity & Ethics

Be an Ally in the Newsroom | Tuesday, September 8 | 2pm ET/11am PT 
Anyone can be a better ally to their marginalized colleagues, starting right now. Hear the best ways to provide support from simple daily efforts to advocating for much bigger change, proven from real life examples in newsrooms just like yours.
  • Dr. Gena Yuvette Davis, True Synergy, Inc.

Always On Ethics: Staying Ethical in an Age of Super Speed News Cycles | Thursday, September 10 | 2pm ET/11am PT
Keeping ethics top of mind in an always-on, 360, live world is a key component for any news organization and, over the past year, we've all seen some do it well, and some fall short. Take a critical look at some of the year's biggest and most controversial stories and talk through ethical decisions in hindsight to help prepare you for the future.
  • Kevin Benz | Newsroom coach
  • Scott Libin | University of Minnesota
  • Terence Shepherd | WLRN News

Week 2 education brought to you in part by:

Tools & Skills

Lightning Tech Tools | Tuesday, September 15 | 2pm ET/11am PT
Join these tech trainers to discuss tools you need now and where tech will take us in the future: What’s new and next in tech, tools for data and research, innovative broadcasting tools, all the tech you need for MMJ, and the new and best tech for productivity and time management.
  • Mike Reilley | Data and Digital Journalism Professor | Digital Newsroom Trainer
  • Robert Hernandez | Professor of Professional Practice, USC Annenberg
  • Xanti Alcelay | Director of Strategy and Innovation, KTVB-TV
Creating Community Connections | Thursday, September 17 | 2pm ET/11am PT
As journalists, we cover communities, something we can't do accurately, ethically or responsibly without deep engagement with our audiences. How can you build connections through all your platforms of news? What are the best ways to really listen to the community you cover?
  • Ashley Alvarado | Director of community engagement at Southern California Public Radio (KPCC + LAist)

Week 3 education brought to you in part by:


Leadership & Management

Building a Better Newsroom Through Recruiting and Retention | Tuesday, September 22 | 2pm ET/11am PT
As a News Director, you're tasked with building - and keeping - the best team possible. Hear about effective recruiting tools to bring more creativity and diversity to your team. Plus learn how to get the best employees to stick with you including ways to support your team with mental health and wellness resources like alternative staffing and scheduling to support overall wellness.
  • Chip Mahaney | Emerging Talent Leader for The E.W. Scripps Company
  • Sinan Sadar | Director of News Talent Recruitment at Hearst Television
  • Julie Wolfe | News Director at WHAS in Louisville
Fostering Innovation in Your News Team Culture | Thursday, September 24 | 2pm ET/11am PT
It comes as no surprise that newsroom teams have been forced to become creative in their delivery of the news this year, but how does a manager help foster that creativity in times of crisis and stress? How can building a team around innovation and creativity help continue the progress forward, as we all think outside the box that we have been in for so long? Join us as we have a conversation with teams that have proven their ability to break out of the mold and the leaders who supported and facilitated the changes along the way.
  • Mizell Stewart | News Executive for Gannett and the USA TODAY Network and an adjunct faculty member at The Poynter Institute for Media Studies

Week 4 education brought to you in part by: 

Elections & Safety

Trollbusting: Staying Safe (and Sane) Online | Tuesday, September 29 | 2pm ET/11am PT
This training from Trollbusters provides an orientation to online abuse and digital security, the legal boundaries of online speech and ways in which journalists are exposed to online harassment. Participants will also generate their personal threat model and explore tools for protecting their digital reputation online and off.
  • Dr. Michelle Ferrier | founder of

TOWN HALL | Countdown to Election Day: Newsroom Notes for the Final Month | Thursday, October 1 | 2pm ET/11am PT
Hear from election experts everything you need to know, from polls to statistics to driving it all home to a local level, for your final month of election coverage.
  • Sarah Frostenson | Politics Editor at FiveThirtyEight
  • Michelle Marsh | Anchor, WJLA
  • Donovan Myrie | Investigative Producer, WKMG
  • Ted Nesi | Politics and business editor, WPRI 12
  • Marcus Riley | Senior Director of Content Strategy, E.W. Scripps Company
  • Daniel Rivero | Reporter and Producer, WLRN Public Radio and Television
  • Moderator: Vince Duffy, Michigan Radio

Join the conversation: #SeptemberSweeps  | @RTDNA



Support professional development for journalists, align your brand with RTDNA’s educational mission and be seen by news leaders as a signature or weekly September Sweeps sponsor. To learn more about partnership opportunities, contact:

Holly Rose
Industry Relations & Sponsorship Manager
Thank you to the Knight Foundation for supporting RTDNA 2020 training initiatives.