RTDNA Webinar Series

RTDNA offers webinars on a variety of topics to provide accessible training for journalists. Our webinars are free for members, and available to non-members for a fee. To view archived versions of any webinar, log on to the member portal. To hear about upcoming training from RTDNA, sign up to receive training announcements by email

Coming Up:
Lunch & Learn: Yoga for Journalists  | October 28, 2pm ET/11am PT

Going full-steam ahead since March? Exhausted and going through the motions? First, take a deep breath, notice your feet in your shoes, and relax your shoulders and slowly count to Did it work? Come learn more about mindfulness and why yoga for journalists can help you bend so you don't break. 

In 30 minutes we'll:  

  • Discuss our profession as stress-riders and how that contributes to the exhaustion you may be feeling
  • What are subtle signs to look for that may indicate stress, burnout or some form of trauma? 
  • Neuroscience- What’s happening in the nervous system? How does yoga breathing help? 
  • Learn how yoga can help re-regulate the nervous system.
  • Learn a yoga breathing technique you can use anytime, anywhere to help de-stress.
  • After our Lunch and Learn, you'll get a Special meditation video emailed to you along with a special coupon code for The News Yogi's inaugural course: "Yoga for Journalists: Managing News Stress and reconnecting to the Storyteller within"

Leslie Rangel  | Leslie Rangel works as a TV News Anchor in Austin, Texas, but she's a self-described storyteller. She’s been in news since 2012 with stops in Southeast Texas, Oklahoma City, Waco and back to Austin. Leslie is also a yoga educator and has more than 500 hours in yoga training, specializing in trauma-informed yoga and yoga for journalists. Her yoga work has been featured in the Investigative Reporters and Editors Quarterly Journal focusing on Journalists' Mental Health. She's currently studying 300 hours in yoga psychology. You can find her @thenewsyogi on social media.


Google Tools Training 

Learn about all of the free Google tools that can help your newsroom build interactive charts, maps, visualizations and more. This is a hands-on workshop, so be sure to bring your laptop and smartphone.

Tools we’ll cover: Google Flourish, Google Dataset Search, Google Fact Check Explorer, Google Earth, MapChecking.com, Google Trends, MyMaps, Earth Engine Timelapse, data scraping with Google Sheets and more.

Mike Reilley |  Mike is an SPJ digital trainer who has taught Google News Initiative tools to more than 6,500 journalists and educators in the past four years. He also is founder of and trainer in the Penny Press Digital LLC, a consulting and training company. When he’s not doing trainings, he teaches data and multimedia journalism at the University of Illinois-Chicago, where he has been a full-time faculty member for five years. A former reporter at the LA Times and web editor at the Chicago Tribune, Mike served for 13 years as a faculty member at Northwestern, Arizona State University and DePaul University, teaching digital journalism to hundreds of students and professional journalists. He holds journalism degrees from the University of Nebraska-Lincoln (undergrad) and Northwestern University (masters). Mike founded and updates the research site The Journalist’s Toolbox (journaliststoolbox.org) for SPJ and runs the Chicago data site, The Red Line Project (redlineproject.org). 

Money Matters Day 

Session 1: Covering Financial Stress in the Wake of COVID-19 

Welcome: Billy J. Hensley, Ph.D. is president and CEO of the National Endowment for Financial Education (NEFE)


  • Sharon Epperson, named one of “12 to Watch in TV News,” can be seen regularly on CNBC television and other media platforms
  • Mark Hamrick is Washington Bureau Chief and Senior Economic Analyst for Bankrate.com
  • Jill Schlesinger, CFP®, is the Emmy-nominated and Gracie Award Winning Business Analyst for CBS News

Session 2: 2020 Excellence in Personal Finance Reporting Award Winners 

Featuring the RTDNA / NEFE Excellence in Personal Finance Reporting Award winners, the Money Matters session will reveal the very best in personal finance journalism from television, radio and online. Winners will break down their award-winning submissions and share the key reporting tools and best practices they used to add depth to their reporting. Audience members will walk away from the session with several ways to creatively approach their reporting and make comprehensive topics more digestible to viewers and listeners.

September Sweeps

Listening Town Hall: Newsrooms and the Black Experience

Lunch & Learn: Trusting News Q&A 

Join the Trusting News Project's Lynn Walsh and WCPO's Mike Canan for a 30 minute Q&A about trust and credibility and come away with strategies you can incorporate into your packages to improve viewer trust.

Thank you to the Knight Foundation for supporting RTDNA 2020 training initiatives.


Practicing inclusive journalism: Understanding bias and using empathy as a tool

Using real examples and engaging exercises, we look hard at coverage of minority communities through several lenses: covering crime and the relationship with police; how to accurately cover protests, violence and riots and how to look beyond the immediate play-by-play of breaking news; and expand the understanding of what many people of color, especially members of the Black community, are asking for.

Kevin Benz
Veteran newsroom coach and trainer.

Leoneda Inge
WUNC Race and Southern Culture Reporter, Leoneda is a past RTDNA award winner. 

Sara Fahim
Sara is an experienced speaker, trainer, strategic planner, researcher and ideas consultant. 

New Rules for News: Pandemic-forced innovations and adaptations worth keeping
The coronavirus pandemic quickly showed newsrooms that many of the things we considered to be rules were just assumptions; and that we’re capable of far more transformation — faster — than we thought. What crisis-forced innovations should stick? Which of the myriad workarounds should become the new, standard newsroom workflow? Frank Mungeam shares insights from news leaders and audience research.

Speaker: Frank Mungeam, Knight Professor of Practice for TV News Innovation, Walter Cronkite School of Journalism and Mass Communication, Arizona State University

Words Matter: The Language of Unrest
Words have never mattered more than they do in the aftermath of George Floyd's death. Or should that be his killing? His homicide? His murder? And how can journalists best describe what has happened since then: Protest? Rioting? An uprising?

Watch RTDNA leaders Scott Libin and Terence Shepherd on Thursday for an important, timely discussion on writing ethically and inclusively.

This webinar explores how journalists can be accurate, independent and accountable for the language they use. There may be no easy answers, but asking the right questions is a start. Bring your own examples, ideas and an open mind.

Scott Libin, Senior Fellow, Hubbard School of Journalism and Mass Communication, University of Minnesota and past RTDNA Chairman
Terence Shepherd, News Director, WLRN-FM and RTDNA Chairman
Understanding Your Creative Evolution

Learn how to leverage your personality type in your professional life. The luxury of time is not something we often find ourselves with in the fast-paced environment of news. While COVID-19 has presented many challenges, it has also presented many opportunities to take a minute and learn how we, and the teams we manage, work best. The only way to grow yourself professionally IS to know yourself professionally. In this 60-minute webinar, we explore your Myers-Briggs personality type and dive into how you can leverage it professionally to be more productive, more creative and advocate for yourself as we all navigate this new WFH landscape. We will also go over ways to work and collaborate with each type so that you can better understand your team and colleagues as you begin to have a deeper connection with yourself. Free to all, no RTDNA membership required. Watch here.

Speaker: Victoria "Vix" Reitano, a former journalist turned entrepreneur who has managed brands, social media and content at Time Inc, ABC, NBC and Telepictures. Reitano launched her own company, 6boro (Social + Studios). She has served as a Society of Professional Journalists trainer with the Google News Initiative for the last five years and trained thousands of students, journalists and pros worldwide.

Caring for your Team: Newsroom Mental Health Strategies
Webinar: Caring for your team

Repeated exposure to difficult stories can take a toll on journalists’ mental health, and newsrooms are all under additional strain from ongoing coronavirus impacts. What do journalists, especially news managers, need to know to support mental health in the newsroom? Free to all, no RTDNA membership required. Watch here.

Speaker: Melissa Stanger is a psychotherapist in New York City. She is a former journalist who has a master’s in Social Work and is pursuing a certificate in psychoanalytic psychotherapy.

Sunshine Week WebinarFlex your FOI muscles
RTDNA kicked off Sunshine Week 2020 on FOI Day with a webinar from renowned FOI expert David Cuillier to give newsrooms tips and tools to flex your FOI muscles. Access the recording and related resources here.

David covered how to:

  • Collect great ideas for cool stories from public records/data.
  • Learn how to find data in the dark recesses of government.
  • Develop strategies for getting records, including effective letters.
  • Apply tactics to overcome obstacles and illegal denials.
  • Discover daily exercises to strengthen your FOI muscles.

Speaker: David Cuillier, Associate Professor, University of Arizona School of Journalism. National Freedom of Information Coalition President, SPJ Freedom of Information Committee Member and FOI researcher

Cuillier researches citizen and press access to government information, including public attitudes toward freedom of information, the state of access, and strategies for increasing transparency. He also teaches data journalism and public affairs reporting. He has served as freedom of information chair and national president of the Society of Professional Journalists, and was awarded the Wells Key Award, the highest honor given by SPJ. He has testified three times before Congress regarding the Freedom of Information Act. He is currently a member of the First Amendment Coalition of Arizona board and editor of the Journal of Civic Information. He co-authored "The Art of Access: Strategies for Acquiring Public Records." 

Murrow Award entry tips webinarSecrets of winning Murrow Award entries
Join the RTDNA Awards Committee, our Awards Manager and experienced Murrow Awards judges and winners for a one hour live discussion of all things Murrows.

We'll answer your questions about the entry process, judging criteria and how to put your best foot forward with your entries.

See what's new and different for 2020. Learn the secrets of putting together a compelling entry, the most common mistakes to avoid and judges' pet peeves. 

Anyone involved in the award entry process will gain valuable insights to get you set up for success this entry season. Watch here.


Jam Sardar, RTDNA Awards Committee Chair

Jennifer Seelig, Director of News and Programming, KCBS

Sara Bueno, Vice President of Digital, NBC Bay Area (KNTV)

Moderators: Brandon Mercer, RTDNA Programming Committee Chair, Kate McGarrity, RTDNA Awards Manager

Power Shift ProjectDo you qualify as an ally?

This webinar provides practical insights for men who want to be allies to women, people of privilege who want to do more to fight inequity and powerful individuals who want to be better advocates for change. You will learn:

  • How to have courageous conversations with the right words at the right time
  • How to keep bias from finding its way into decision-making
  • Why micro-aggressions aren’t really so “micro” — and how to stop them
  • How to address the burden of “invisible work” that can harm underrepresented staff
  • Real-world situations in which newsroom allies made a difference for their colleagues —and created better journalism, too
Free webinar brought to you by the Power Shift Project.


Jill Geisler is the Freedom Forum’s Institute fellow in Women’s Leadership and the Bill Plante Chair in Leadership and Media Integrity at Loyola University Chicago. She is an internationally recognized expert in leadership and management and the person news organizations reach out to when their managers need solutions, skills and inspiration. A master teacher with deep roots in journalism, Jill designs and delivers programs in the Freedom Forum Institute’s Power Shift initiative, including its highly regarded Workplace Integrity curriculum.


News managers, the secret of your success is directly tied to who you hire.

Newsroom Hiring

Join us for a 45-minute webinar covering:
  • How to hire a rockstar team that complements and builds your newsroom’s skills.
  • How to avoid common mistakes that can even break the law.
  • How to retain great employees, and when they do leave, how to use their success to hire amazing replacements, raising the bar for everyone.
  • How to train your managers to hire as well as you do.

JULIE WOLFE is News Director for WHAS 11 in Lousiville, KY, and is RTDNA's Region 8 Director. In her 18-year career, she's been an MMJ, social media manager, digital director and news director, launching innovative shows and hiring the next generation of talent.

BRANDON MERCER is RTDNA Region 2 Director. He is a 22-year industry veteran and Murrow Award winner with an eye for recruiting and coaching, and managing newsrooms through digital transformation.

Webinar: Landing your first (or next) news job)Landing Your First (Or Next) News Job

Ready to make your next move in news or looking to land your first news job? Time to brush up that resume and cover letter and practice your interview skills! But that's not all to consider. We'll talk about the real way to get a job, plus what to do to keep it (and get ready for your next one). We’ll have practical advice from hiring managers of what they actually look for, plus hear how THEY got their big breaks. This webinar expands on the advice offered in our new downloadable Complete Guide to Landing Your First News Job

LAUREN OLSON is the Digital Director at KARE 11 in Minneapolis, MN. She graduated from NYU and her career has taken her from MTV to NBC, where she even worked for Saturday Night Live. She serves on the RTDNA Board as Region 4 Director.

BRANDON MERCER is RTDNA Region 2 Director. He is a 22-year industry veteran and Murrow Award winner with an eye for recruiting and coaching, and managing newsrooms through digital transformation.

DAVID WAGNER is RTDNA Region 6 Director. He is a News Director who previously led newscasts as a reporter and anchor for 11 years and, prior to that, worked as a multimedia journalist.


SolJoSJN presents: Reporting on Responses
An intro to solutions journalism: Reporting on responses to social problems

This Solutions Journalism Network webinar will explore the ins and outs of solutions journalism--rigorous reporting on responses to social problems--discussing why it’s important, explaining key steps in reporting a solutions story, and sharing tips and resources, including the Solutions Story Tracker, a database of more than 6,000 stories tagged by beat, publication, author, location, and more, a virtual heat map of what's working around the world. This webinar will center around television and broadcast examples of solutions journalism, and specific tips for reporting for broadcast. 

FBFacebook Journalism Project presents How News Feed Works
Thursday, March 21st, 2 PM EST /11 AM PST

We took a look into the principles behind News Feed and learn general best practices to reach your audience.


Building Trust: How your newsroom can demonstrate credibility and earn trust

Since 2016, the Trusting News project has worked with 53 newsrooms to study how people decide what news to trust and what newsrooms can do to earn that trust. Join the project leads for a one hour training to:

  • See why building trust is important and something all journalists should focus on.

  • Learn how to engage your audience and build trust between your community and your news coverage.

  • News Managers will learn how to discuss their newsrooms' values and mission with their audience while demystifying the news process for the public.

  • Reporters and producers will learn how to build trust language into scripts, including anchor intros and tags.

  • Reporters and producers will learn how to be transparent about how they gather information, choose who to talk to and what information they include.

  • Attendees will see examples of how local TV and radio stations have built trust language and techniques into their daily and investigative reporting. 


Lynn Walsh, Assistant Director
Lynn Walsh is an Emmy award-winning journalist who has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida. She is the current Ethics Chair for the Society of Professional Journalists and a past national president for the organization. Based in San Diego, Lynn is also an adjunct professor and freelance journalist.
Joy Mayer, Director
Joy Mayer founded Trusting News in 2016 after a 20-year career in newsrooms and teaching. She spent 12 years at the Missouri School of Journalism, where she created an audience engagement curriculum and a community outreach team in the newsroom of the Columbia Missourian and also taught web design and print design. In addition Trusting News work, she is an adjunct faculty member at The Poynter Institute and the University of Florida and also serves as the community manager for Gather, a platform to support engaged journalists.

Talking to Strangers: Craft and Conduct Interviews That Will Get Even the Haters to Talk

Even in an era of data journalism, we still need the perspective of human beings to translate, explain and humanize our stories. We need to be able to talk to experts, witnesses, officials, perpetrators, stakeholders and victims. But getting them to talk to us can be a challenge. Getting people to talk to us, and then getting them to tell us something useful, doesn't have to be all instinct, or all luck. This workshop gives practical advice on procuring, and then conducting, great interviews that get past clichés and get you quality responses.

Dean Nelson is the director of the journalism program at Point Loma Nazarene University in San Diego, a freelancer for the New York Times, and publications including the Boston Globe, San Jose Mercury News, San Diego Magazine, Westways Magazine and elsewhere. His book Talk To Me: How To Ask Better Questions, Get Better Answers, and Interview Anyone Like a Pro will be published next year.


When Tragedy Strikes: Covering Mass Shootings
Ensure your newsroom is prepared by planning ahead, even – especially – for the kinds of situations we hope never to see.

The RTDNA Ethics Committee will guide your newsroom in developing your coverage plan for these catastrophic events by illustrating its recently published coverage guidelines including:

  • How to ensure your own and others’ safety on a scene.

  • How to apply our Code of Ethics’ guiding principles of accuracy and transparency when much is unknown or uncertain.

  • How to put information in the appropriate context.

  • How to avoid the contagion effect.  

RTDNA WEBINAR: RESPONDING TO FAKE NEWS ON CLIMATE: How to present fact-based journalism in this political climate
Debunking climate change myths and misinformation in the age of fake news

Hosted by Climate Matters in the Newsroom and RTDNA, featuring Dr. John Cook

Responding to misinformation in the age of fake news
How should journalists respond to the growing presence of fake news and misinformation? Join Dr. John Cook, Research Assistant Professor at the Center for Climate Change Communication, at George Mason University, to learn the psychology and techniques behind debunking myths. Have you ever noticed people holding fast to false information even after given the facts? Oftentimes attempts to debunk fake news inadvertently reinforce misconceptions rather than dispel them. This webinar will delve into the psychology of misinformation, how it affects people, and how to respond. It will explain the optimal ways to address misinformation, based on psychological research.
About Dr. John Cook
John Cook is a Research Assistant Professor at the Center for Climate Change Communication at George Mason University. He founded Skeptical Science, a website which won the 2011 Australian Museum Eureka Prize for the Advancement of Climate Change Knowledge and 2016 Friend of the Planet Award from the National Center for Science Education. John co-authored the college textbooks Climate Change: Examining the Facts with Weber State University professor Daniel Bedford. He was also a coauthor of the textbook Climate Change Science: A Modern Synthesis and the book Climate Change Denial: Heads in the Sand. In 2013, he published a paper analyzing the scientific consensus on climate change that has been highlighted by President Obama and UK Prime Minister David Cameron. He recently completed a PhD in cognitive psychology, researching how people think about climate change, and developed a Massive Open Online Course on climate science denial.

RTDNA WEBINAR: Using Data as a Catalyst for Newsroom Culture Change

Sponsored by TopicPulse
According to a 2017 digital news study by the Reuters Institute, over half (51%) of all Americans now get news via social media. This is up five percentage points since last year, and double the 2013 number. News organizations all across the country are asking: how do we compete for attention in this fragmented news and information environment? Increasingly, the answer is by using data-informed decision-making to create content more appealing to target audiences and do better journalism. And creating and maintaining a newsroom culture that embraces data-informed decision making is critical to success. This workshop, led by veteran news executive and TopicPulse Product Manager Jill Manuel, explores ways to build a responsive, data-informed newsroom culture that empowers journalists to effectively use analytics in editorial decision-making.

RTDNA WEBINAR: Harnessing social media to build community and build a brand

Advice from a national Edward R. Murrow Award winner: From the station that won the first ever National Edward R. Murrow Award for social media, see real examples of how social media managers were able to engage with an audience in ways the broadcast alone could never do. From driving conversation and awareness, to sourcing first-hand accounts, photos and videos from anywhere, anytime, KHOU 11 reveals the strategy that won them the Murrow. And, it can earn your station the long-time loyalty that builds ratings.

  1. How to leverage social media to amplify an event in your market, connecting your community through your reach as a media outlet.

  2. Integrating technology to enhance social media experiences.

  3. How social listening plays an important role in your social efforts.


RTDNA WEBINAR: Track News and Win on Social Media

The free and powerful tool every newsroom can use today to track news and win on social media: Drinking from the firehose of Twitter, or trying to Facebook follow every public agency in your market is impossible, and you'll always miss interesting posts. What if there were a way to alert you whenever a PIO posted something that was generating more interest than usual? What if there were a way to find that fascinating post from a source, amidst all the routine stuff they tweet? What if you had a real-time report of how your competitors' Facebook posts were doing that you could use to inform social media selections, web story assignments, and even your 5pm lead? What if the tool were free, and available right now? RTDNA is teaming up with Facebook's newly acquired social signals service, CrowdTangle, to show you ways to mine social media for breaking news, stories that are not yet viral but will be, and audience interests that can help your station and website engage viewers in deeper and more meaningful ways.

Presenter: Amber Burgess, Local News Partner Manager - CrowdTangle

RTDNA WEBINAR: Covering an Unprecedented President

In this webinar, we focus on covering the Trump administration and the new challenges of the President's approach to the media. We examine techniques, angles, and ethical questions to guide newsrooms in covering President Trump when conventional paradigms have changed. This session is an example of the type of training you can expect at the RTDNA/SPJ/NAHJ Excellence in Journalism 2017 conference this September in Anaheim, CA.


Brandon Mercer, SFGate - San Francisco

Vincent Duffy, Michigan Radio - Ann Arbor, MI

Terence Shepherd, WLRN-FM - Miami

Topics we cover:

  • How to take your coverage to a higher level, looking at WHY not just WHAT is being said by the government

  • How to handle denials or unusual restrictions to media access

  • How to be transparent and above reproach in covering deeply divisive partisan issues

  • How to handle the new “fake news” campaigns to mislead the public

  • How to make your newsroom beyond reproach as political coverage turns to the surreal

Links discussed in this webinar:

RTDNA Code of Ethics:


FAKE NEWS:  Defining it, defending against it, being called it


The story behind one of the most viral fake news items every created


Understanding PIZZAGATE


What’s really going on at news conferences


THE DOSSIDER: Dealing with questionable documents




SLATE:  “This is fake” tool


Creating a web story, tool or boilerplate script to help readers


POYNTER: Access for the media, arrests, covering protests; slack channel for FOIA issues


WORDS: “Alt-Right” and “white nationalist”



What RTDNA is doing


When you are faced with “interview ground rules,” how do you be transparent with your audience?




From Jay Rosen:  38 measures journalists can take when covering the president: http://pressthink.org/2016/12/winter-coming-prospects-american-press-trump/

And part two of that post: http://pressthink.org/2016/12/prospects-american-press-trump-part-two/

Evidence-based versus Accusation-based reporting


From Politico: 7 rules for covering Trump



Goodbye Garden Gnomes: Little Tips To Make Your Standups Stand Out

Presenter Joe Little from KGTV in San Diego provides tips and strategies to make your standups look great, along with other ideas to make life easier for one-person bands gathering the news every day. Learn these techniques and get re-energized about storytelling when you’re doing it all yourself.


Deconstructing Digital Video: What You Know About TV Doesn't Apply Online

RTDNA partners with the Online News Association to bring you a webinar, focused on best practices for using video online to draw clicks and engage viewers. You'll learn technical tricks to make your videos look their best, as well as approaches to promote your work across multiple platforms.


Best practices from digital and social video pros:

  • iHeartMedia’s Director of Local Social Media Strategy Bilal Morris

    • Snackable videos

    • Why length matters

    • How to choose your subjects

  • Good Housekeeping’s Senior Producer Erin Phraner

    • Square video

    • Point of view

    • Stop motion

    • The new rules for graphics

  • AJ+’s Senior Producer, Engagement Japhet Weeks

    • Titles    

    • Winning the first 3 seconds

  • SFGATE.com’s Executive Producer and RTDNA Region 2 Director Brandon Mercer

    • Moderator

Topics we’ll cover:

  • Square, vertical, or “old fashioned” horizontal

  • Point of view and time lapse

  • How to use titles effectively

  • Winning the first 3 seconds, and what length is best?

  • Telling a story without audio

  • Acquiring videos versus making your own

  • Quick tricks that make huge differences in engagement

Please note: The example videos used in the presentation are not embedded in the webinar video due to copyright restrictions in the software. See the links below to watch the examples.


• Square--3 Next Level Margaritas https://www.youtube.com/watch?v=iunzWJURCvc
• Overhead--Pancakes https://www.youtube.com/watch?v=vCxZoMJ40HQ
• "In-To" Next Level Cocktails https://www.youtube.com/watch?v=TM89ypsdUBg
• Stop Motion--Succulent Valentine https://www.youtube.com/watch?v=qb16u6S1Uw8
• Graphics https://www.youtube.com/watch?v=Toxii6st1jQ
• Angelina Jolie https://www.youtube.com/watch?v=4tVOeeYPe1Y
• Superhero https://www.youtube.com/watch?v=3J-4FhXVJvs
• Moble Rush--Freddie Gray https://www.youtube.com/watch?v=BOiQ9MtoNAk
• Trump https://www.youtube.com/watch?v=Z39djGag1jE
• 15 seconds v. 30 v 60 (Robot) https://www.youtube.com/watch?v=hMXRuByE_Q4
• Topics: Exit Polls Scariest Thing https://www.youtube.com/watch?v=0zTLnbkeFwY


Webinar: New Ethics Codes

Produced in cooperation with our partners at the Society of Professional Journalists, we examined ethical questions in the digital age, including issues raised by trying to report news via social media. The session features real-world examples of ethical decisions, using the SPJ and RTDNA Codes of Ethics as a framework for decision-making.

Presenter: Kevin Benz, Ethics Faculty - The Kneeland Project / iMedia Strategies / Former News Director, Past RTDNA Chairman

SPJ’s Joe Radske, WISC-TV Executive Producer; and RTDNA’s Scott Libin, senior fellow at the University of Minnesota School of Journalism and Mass Communication, will lead the discussion.

Three topics will be addressed:

  • In the on-going coverage of #BlackLivesMatter and racial unrest, a look at how and why we identify race and other distinguishing characteristics and thoughts on how we might do it better. ("Do no harm")

  • The increasing influence of sales on content - How to balance commercial interests and editorial integrity

  • Following the Rolling Stone / UVA story retraction, how well are we checking sources in the age of social media journalism



Our first webinar in the new series focused on how to producing great newscasts:
What makes a Murrow-winning newscast? Successful ideas for audience engagement

Producing tips you can start using now, for radio, television and digital content

A group of National Edward R. Murrow Award winners share their techniques for producing amazing newscasts. You'll see real-world case studies from producers and managers who will demonstrate how they:



  • Created compelling newscasts using techniques that actually save time and use fewer resources, while creating a better product

  • Created a nationally viral hashtag about a station event that informed the community

  • Organized community town halls around topical issues like the Ebola scare

  • And more.


Topics include:

Engaging the community, both virtually and in the real world:
Lessons From WFAA’s Ebola Coverage
Creating your own viral campaign around a significant news item, informing the community while creating lasting engagement with your TV product and social and digital brands, with former WFAA EP and now WTLV-WJXX News Director Meagan Harris. WFAA is a national Murrow winner for best large market newscast
Producing more engaging live content by tapping into trusted newsmakers
Producing More Powerful Live Interviews, For Radio And TV
Adding urgency, relevance, and a new perspective, the secrets of using trusted newsmakers to create more engaging newscasts, even in a tightly formatted late news, with KCBS Radio News Director Ed Cavagnaro. KCBS is a national Murrow winner for best large market newscast
Break the format, fix the newscast
Simple, easy-to-implement ideas that can turn any routine newscast into something memorable, relatable, engaging, and even award-winning with National Murrow Award winner from WBIR, producer Lisa Leko. WBIR is a national Murrow winner for best small market newscast

As more webinars are produced, details will added to this page and videos will be added in the member portal.