Vicki Bradley
General Manager, Senior Director of News
WTXL
Professional Bio
Vicki Bradley is a news leader with nearly two decades of news production, producing, and leadership experience in newsrooms in North Carolina, Georgia, Texas, and Florida. She currently serves as General Manager and Sr. Director of News for WTXL ABC 27, the Scripps-owned television station in Tallahassee, Florida.
Vicki is a 2007 graduate of Winston-Salem State University, where she received a Bachelor of Arts degree in Communications. In 2020, she earned a Master of Science in Communications from Syracuse University.
Vicki began her journalism career in 2007 in North Carolina as a producer at WECT News in Wilmington and WGHP FOX8 News in High Point. She then transitioned to the Weather Channel in Atlanta in 2014, covering major weather events across the globe.
In 2015, Vicki returned to North Carolina as an executive producer at WFMY, NEWS 2. Overseeing the station’s Emmy-nominated 11 pm newscast. She was later promoted to assistant news director. After 2 years in Greensboro, Vicki joined CBS 19 in Tyler, Texas as news director in 2017. Since July 2019, Vicki has led the WTXL ABC 27 newsroom. In 2024 stepped into the role of General Manager, overseeing day-to-day operations.
In addition to leading the ABC 27 team, Vicki is an adjunct lecturer at the University of Florida.
Vicki is a 2007 graduate of Winston-Salem State University, where she received a Bachelor of Arts degree in Communications. In 2020, she earned a Master of Science in Communications from Syracuse University.
Vicki began her journalism career in 2007 in North Carolina as a producer at WECT News in Wilmington and WGHP FOX8 News in High Point. She then transitioned to the Weather Channel in Atlanta in 2014, covering major weather events across the globe.
In 2015, Vicki returned to North Carolina as an executive producer at WFMY, NEWS 2. Overseeing the station’s Emmy-nominated 11 pm newscast. She was later promoted to assistant news director. After 2 years in Greensboro, Vicki joined CBS 19 in Tyler, Texas as news director in 2017. Since July 2019, Vicki has led the WTXL ABC 27 newsroom. In 2024 stepped into the role of General Manager, overseeing day-to-day operations.
In addition to leading the ABC 27 team, Vicki is an adjunct lecturer at the University of Florida.
Station/Organization
WTXL
TV News Director/Manager
WTXL