Improving trust in local news among younger news consumers

Younger Americans are less likely than the general public to trust local news sources, and they say social media content creators can be just as trustworthy as traditional journalists, according to a fact-finding research project on trust in local news, commissioned by the Radio Television Digital News Association (RTDNA) and conducted by Magid, a consumer-centered business strategy company. The study identified a variety of ways local news outlets could improve trust scores among younger news consumers. 

Join Magid's Pat Maday in this webinar to see those study results, hear directly from local news consumers, and get advice on the specific actions you can take every day to help build trust back up in your newsrooms.

Meet the Trainer

Pat Maday joined Frank N. Magid Associates, Inc. in January 2005 after more than 16 years in broadcasting. His experience includes everything from the assignment desk to producing daily news reports, newscasts, documentaries, and investigations. He earned his management stripes at the Cox-owned NBC affiliate in Pittsburgh, WPXI-TV, where he was executive producer and assistant news director before becoming news director in January of 2002. During his time there, the station won many awards for its coverage of the crash of Flight 93 on September 11, as well as the trapped coal miners a year later. Long known as one of the most competitive markets in the country, Pat was a key component of the station’s rise to the top of the Pittsburgh market in 2000, and the station’s strength continues to this day. He also developed and managed the company’s Web sites, both a station- and a city-oriented product.