Photo of Noel Sederstrom

Noel Sederstrom

News Director (Retired)


Member Since: 2022

Professional Bio

News Director -- KTTC-TV/NBC & KXLT-TV/FOX (Quincy), Rochester
Feb 2008 – Retired in Aug 2019
Formed and developed the dominant broadcast television news team in southeast Minnesota and northern Iowa. In May, 2019, KTTC was #1 in all newscasts, often with more DMA viewers in major weekday newscasts than other two competing stations combined. Honored with Emmy, SPJ, various awards. Helped create compassionate community service campaigns enthusiastically embraced.

News Director -- WWMT-TV/CBS (Freedom), Kalamazoo-Grand Rapids-Battle Creek
Jan 1989 - Dec 2006
Promoted from Executive Producer in 1999. Led growth of News 3 into significant force in DMA, moving into #2 position in most newscast ratings in May, 2004. Personally directed investigative reporting, targeted sweeps projects. Created environment to break stories ahead of all other media. Led efforts to install Baron Doppler radar, Weather Central graphics systems, array of nine skycams for superior severe weather coverage. Honored as MAB’s “Station of the Year” in 1996, 2000.

News Producer -- WLKY-TV/ABC (Pulitzer), Louisville
Mar 1987 - Jun 1988
Produced 6/11 p.m. newscasts using live ENG/live SNG; produced complex live special projects.

Executive Producer -- WGRZ-TV/NBC (Taft/GCC), Buffalo
Jan 1981 - Nov 1986
Produced weekday NewsCenter 2 at 5:30 and 6 p.m., promoted to EP in Aug 1983. Managed special news activities such as investigations, series, satellite coverage from Canada, international assignments, election coverage, documentaries, prime-time specials. Produced series of 68 weekly live “on-the-road” newscasts from communities around western New York to change image of the station.

News Producer/Reporter/Anchor -- KARK-TV/NBC (Gannett>CCC), Little Rock
Apr 1977 - Oct 1980

Reporter/Anchor -- WWTC-AM/NBC (Buckley), Minneapolis
Feb 1976 - Nov 1976

Reporter/Anchor -- KDAL-AM-TV/CBS (WGN Continental), Duluth
Jan 1974 - Jun 1975
RTDNA Logo Retired