Webinar - Local TV News Survival Guide
Educational Webinars
Local TV news is not dying — but it is running out of time to change. This webinar, featuring researchers from Northeastern University's Reinventing Local TV News Project alongside news directors and reporters from partner stations in Boston, New York, and Chicago, makes the case for why digital transformation can no longer sit on the to-do list.
Drawing on original national survey data of 18- to 34-year-olds, the session lays out where young audiences are actually getting their news, what they want from local stations, and why most newsrooms are still missing them. You'll hear from researchers, a working news director, and a digital content creator who built a new model from the inside — and what happened when a single behind-the-scenes TikTok hit a million views in 24 hours.
You'll walk away with a clear picture of the digital content creator role, what it actually looks like in practice, five evidence-backed strategies for producing content that connects with younger audiences, and a practical framework for making the business case to leadership.
